Privacy and Cookie Policy
This policy outlines how the brand RS Pro Auto (website autoevakuatorslv.lv) collects, processes, stores, and safeguards your personal data, as well as explains how cookies are used and managed.
1. Data Controller and Contact Information
The personal data controller is the 24/7 roadside assistance and towing service RS Pro Auto (operator of autoevakuatorslv.lv):
2. What Personal Data We Process
Depending on how you contact us (phone dispatch call, WhatsApp message, contact form, or general website browsing), we process strictly the minimum necessary data:
Name, phone number, email address, message correspondence, and details of the requested towing assistance.
Exact vehicle location (address, highway km marker, GPS coordinates), destination, vehicle make, model, and technical status (e.g. locked wheels, collision damage).
Anonymized IP address, device type, web browser, display resolution, visited pages, language preference, and session duration.
3. Processing Purposes and Legal Bases
All personal data is processed strictly under Article 6 of Regulation (EU) 2016/679 (GDPR):
| Processing Purpose | Legal Basis (GDPR) | Description and Context |
|---|---|---|
| Towing & Roadside Dispatch | Article 6(1)(b) |
Performance of a contract or steps prior to entering into a contract (arranging tow truck, route navigation, safe car recovery). |
| Billing & Accounting | Article 6(1)(c) |
Compliance with a legal obligation under the Latvian Law “On Accounting” (invoicing, receipts, tax compliance). |
| Security & Fraud Prevention | Article 6(1)(f) |
Legitimate interest in safeguarding website infrastructure from cyberattacks, automated bots, and ad click fraud (AIgents Click Shield protection). |
| Website Analytics & Marketing | Article 6(1)(a) |
User voluntary consent (Google Analytics 4, Microsoft Clarity), which can be modified or revoked at any time in our cookie preferences. |
4. Cookie Policy and Detailed Inventory
Cookies are small text files stored on your device to ensure core website functionality and remember your language and accessibility choices.
We deploy modern Google Consent Mode v2 architecture — meaning that no analytical or marketing tracking cookie is loaded without your explicit and informed consent.
| Cookie Name | Provider | Purpose & Function | Lifespan | Category |
|---|---|---|---|---|
pll_language |
Website (Polylang) | Stores selected interface language (LV, RU, EN). | 1 year | Strictly Necessary |
rspro_cookie_consent |
Website (Local Storage) | Records user consent choices made in the cookie banner. | 6 months | Strictly Necessary |
_ga, _ga_* |
Google LLC (GA4) | Collects anonymized traffic metrics, page views, and referral sources. | 2 years / 14 mos. | Analytics |
_clck, _clsk, CLID |
Microsoft (Clarity) | Analyzes user interaction behavior (click heatmaps, scrolling) to optimize UX. | 1 year / session | Analytics |
_gcl_au |
Google Ads | Measures conversion efficiency of search advertising campaigns. | 90 days | Marketing |
5. Retention and Third-Party Data Sharing
We never sell or rent your personal information to third-party advertisers. Data is shared exclusively with certified and secure technical processors:
- Hosting Infrastructure: Hetzner Online GmbH (physical servers located within the European Union in Germany, meeting high security and ISO certifications).
- Analytics Partners: Google LLC and Microsoft Corp. (data processing performed only with user consent under the EU-US Data Privacy Framework).
- Law Enforcement & State Authorities: State Police or State Revenue Service (VID) solely upon legitimate statutory request.
Retention Periods: Roadside assistance dispatch records are maintained for 3 years (statutory limitation period). Financial accounting documents are retained for 5 years in compliance with Latvian fiscal legislation.
6. Your Rights as a Data Subject
Under the EU General Data Protection Regulation (GDPR), you possess comprehensive legal rights:
- Right of Access: Request confirmation and details of what personal data is being processed.
- Right to Rectification: Request correction of inaccurate, obsolete, or incomplete personal records.
- Right to Erasure (“Right to be Forgotten”): Request deletion of your data where legal retention grounds no longer apply.
- Right to Restriction: Request suspension of data processing under specific statutory circumstances.
- Right to Withdraw Consent: Revoke granted consent for cookies or analytics at any moment without penalty.
- Right to Lodge a Complaint: Contact the supervisory authority — Data State Inspectorate (Datu valsts inspekcija — Elijas iela 17, Riga, LV-1050, Latvia; email: pasts@dvi.gov.lv; phone: +371 67223131; web: www.dvi.gov.lv).
Questions about your personal data or privacy?
If you wish to exercise any of your data rights or have questions regarding our privacy practices, contact our team anytime: